Great player experiences don’t happen in silos.
Helpshift’s AI-Native Player Engagement Platform combines context, intelligence, integrations, and proactive execution into one Connected Player Experience (CPX).
Know every player
Unified, evolving player context and one source of truth for studio knowledge.
Resolve & recommend
Care AI resolves issues; AI Analytics finds root causes and next steps.
Connect every system
Game backends, data warehouses, and external tools connected both ways.
Act before churn
Targeted outreach that stops player churn before it starts.
Why player retention drives studio growth
Acquisition costs are high and new installs are harder to win. Studio revenue depends on keeping the players and VIPs you already have.
Downloads are down, so growth depends on LTV
Global mobile game downloads fell 7% YoY to ~50B while IAP revenue climbed to $81.7B. Studios grow by keeping players longer, not just buying traffic.
Steep Day-7 retention cliff separates winners
Median mobile games retain just 3.4%–3.9% of players by Day 7, while top 1% titles exceed 25% by removing early player friction fast.
Three-quarters of games lose 97% of players in a month
During 24/7 LiveOps and web-store drops, a single missing purchase or slow support reply quietly drives high-value VIPs to churn.
The Cost of a Single Disconnected Moment
When a player hits an issue or payment failure, how fast you recognize and fix it shapes your LTV curve.
Why players churn: Four disconnects inside the studio
Studios already have player data, game backends, and AI. Because they sit in silos, neither AI nor humans can act on complete context.
1. Player data in silos
Blind to Player Value2. Disconnected systems
No Automated Action3. AI & humans on different data
Broken Handoffs4. Context that doesn’t evolve
Memory ResetsEvery interaction makes the next one more connected
CPX connects evolving player context, shared intelligence, and your studio systems so AI and humans deliver relevant experiences across the lifecycle.
Know the player. Share the knowledge.
Evolving player history and studio knowledge give AI and people the same starting point.
Understand what matters next.
Care AI resolves issues; AI Analytics spots patterns, risks, and next steps.
Put intelligence to work.
Connects game backends and data platforms both ways to bring fresh data in and act.
Act at the moments that matter.
Audience segmentation and targeted in-app or push outreach stop churn early.
Know the player. Share the knowledge.
Start with a shared understanding: the player’s evolving identity and history alongside accurate studio knowledge. Give AI and people the same starting point.
Two Living Sources of Truth, Unified in Real Time
Player context updates with every interaction while studio knowledge learns from every resolution.
Context that outlives the ticket
Player context doesn't reset when a ticket closes. Helpshift keeps a live profile across sessions and channels, merging duplicates and recognizing VIPs right away.
One source of truth for AI and agents
Unifies public articles and internal procedures, learns from resolved conversations to spot missing answers, and keeps internal notes private.
In-Game SDK + Gaming Data Model
Standard help desks only see email addresses and ticket text. Helpshift sits inside the game client, capturing device state, progression, spend tier, and language automatically.
Understand what matters next.
Use shared context to resolve player issues, spot studio-wide patterns, predict churn risks, and recommend next steps.
Care AI Resolves Issues · AI Analytics Guides the Studio
Powered by player context, conversations, knowledge, and studio data.
Real resolution, not dead-end deflection
AI agents route by player intent, reply naturally across languages, read player attachments, and trigger backend fixes within studio guardrails.
From static reports to recommended actions
Ask questions in plain language, spot emerging live-event issues or sentiment drops early, and pull the exact list of affected players to act right away.
Built on Gaming Intent & Studio Benchmarks
Trained on gaming conversations so it understands player terminology, economy issues, and LiveOps urgency, paired with gaming Health Score benchmarks.
Put connected intelligence to work.
Make context and intelligence useful across systems. Connect Helpshift with game backends, data platforms, and external tools to bring fresh data in and enable actions.
Fresh Data Flows In · Direct Actions Execute Out
Set up once and reuse across AI agents, workflows, and human workspaces.
Let AI verify and fix, not just chat
When Helpshift connects to your payment and inventory systems, Care AI can check transaction logs, confirm entitlements, and restore missing items on its own.
Warehouse sync and your own AI models
Send interaction insights straight to your data warehouse and BI tools while syncing segments back into Helpshift. Your studio's own AI can also connect both ways.
Built to Fit Custom Studio Stacks
Every game studio runs a different backend. Helpshift plugs into your game servers, web stores, and internal AI models without forcing you to rebuild your stack.
Act at the moments that matter.
Turn connected context and insight into relevant outreach. Reach the right players with timely in-app or push messages, and use their responses to enrich context.
Segment Audiences · Reach Players · Enrich Context
Combine player attributes from Context with affected cohorts from AI Analytics.
Reach the exact players who need you
Build reusable player segments using VIP status, spend, language, and progression, or target the exact list of affected players surfaced by AI Analytics.
Make it right before players leave
Send targeted in-app messages, push notifications, or dedicated VIP outreach. AI can also follow up on open issues to make sure they're resolved.
Connected to Live Player Context
Standalone marketing tools don't know when a player has an open issue or failed purchase. Helpshift combines live player context with in-game targeting so outreach always fits the moment.
CPX in action: One missing VIP purchase, connected
A VIP player’s live-event purchase goes through, but the item never arrives. Here is how context, intelligence, integrations, and proactive outreach work together.
Recognize
She opens in-game chat with a receipt. Helpshift instantly knows her VIP tier, spend, language, and live-event SOP.
Verify
Care AI reads her receipt screenshot and verifies the failed order in the studio’s payment and game backend.
Resolve
The missing item is restored via backend action, and she gets a reply in her language within studio guardrails.
Spot the pattern
AI Analytics detects similar reports spiking, pinpoints the failed delivery, and lists every affected player.
Make it right
The affected player segment is targeted with an in-app or push message delivering the fix and a bonus gift.
The Player’s View: Shift the work to context
When the Helpshift Platform connects context across every touchpoint, players stay immersed in the game instead of fighting for help.
Why Helpshift is uniquely built to deliver CPX
Generic help desks only see tickets. Helpshift combines native in-game reach, gaming-trained AI, and open stack integration to drive compounding LTV.
Purpose-built for gaming at billion-device scale
Native SDK embedded inside the world’s top mobile, PC, console, and web-store titles—capturing live telemetry and player state without breaking immersion.
Open, bi-directional stack & data architecture
Helpshift plugs directly into your existing stack: Care AI executes actions in your game servers, while your studio’s own AI models and data warehouse sync both ways.
Technology + Gaming AI + Keywords Studios expertise
Care AI resolves 70%+ of issues autonomously across 150+ languages, backed by Keywords Studios’ global network of gaming specialists for complex VIP care.
Value That Compounds With Every Interaction
Every resolved issue and player response enriches context—making your AI smarter, your targeting sharper, and your player LTV higher.